The goal of experiential marketing is to provide a way to engage audiences with experiences in the real world that are immersive and tactile. It goes beyond other forms of marketing, as it actively involves the audience in the experience or event. It allows people to interact with the brand, which can help them to develop a great fondness for your brand thanks to the experiences they have and the memories they make. They will have a better and more meaningful understanding of your brand and what you do, as well.
How Does Experiential Marketing Work?
With experiential marketing, it is about far more than displaying a product. You are providing a fun demonstration of what your business is and how it feels. While it can often include showcasing a product, sometimes, it’s just about the experience and the brand itself. Experiential marketing can take a number of forms, and this is one of the reasons that so many companies are still struggling with understanding exactly what it means and how to use it. There isn’t a single, standard definition for it, which can be confusing, particularly for those who are just getting started with the idea.
Essentially, it is about immersive, memorable marketing that is done live. It could be done at a special event, at a tradeshow booth, in a retail space, a dealership, a popup store, and many other areas where people can gather and take part in the experience.
When you are developing your ideas for experiential marketing, you will want to think about your company’s overall goals. You then need to think about what you hope to achieve with the experience you provide and how it ties into your brand. Understanding your goals will often help to make it easier for you to determine what types of experiences might work well for your marketing.
Once you have an idea, you need to make sure that you promote what your event will be. This is true whether you are creating a special event at a property you rent, or you are creating an experience for your booth at a tradeshow. Promote online, and even consider choosing to use some paid advertisement on social media. Get the word out so people will become excited about the event.
Getting people excited about the event, and getting them to come to experience it for themselves is important. When they do, they are more likely to start talking about your brand to their friends and family. Word of mouth advertising like this is very effective. In addition, they are likely to post about it on social media, which can help even a small event start to go viral.
Once you start to see all of the potential that is available with experiential marketing, it becomes easy to see why brands are embracing it. It can help to provide better brand loyalty, it introduces the brand to new people, and it provides lasting memories for the consumers.
Of course, you need to be sure you are taking full advantage of the experiential marketing you are doing. Otherwise, it will be difficult to get lasting results or to make your next campaign even better. Fortunately, FastSensor is able to help with this.
How FastSensor Helps with Analyzing the Customer
Ultimately, you need to get an idea of how well your experiential marketing campaign is doing, so you can get an idea of what you might need to do differently on the next event. The only way to understand your return on your investment is to analyze the customer in your experiential marketing campaign, and this is where FastSensor will be able to help you.
FastSensor is able to pick up on a range of different nonpersonal signals sent from customers’ devices. It can do all of this while still keeping the identity and privacy of the customer protected. We provide sensors on a private network that can gather information being emitted by mobile devices. This allows us to get near-real-time data during your experiential marketing event. The system can measure how the customers are flowing into and through the event, where they stay and linger, and how often they return.
We can provide you with foot traffic analysis, so you can get a better understanding of the consumer count and their flow through the event, booth, dealership, etc. With this type of information that FastSensor can provide, it becomes possible to have a much greater understanding of your customers. You can learn more about things like their browsing behavior, loyalty from returning customers, and more.
The data can help you learn how and where to place employees at different times based on the data that’s being received. You can A/B test to improve engagement, dwell, and conversions. Since the information can be provided in near real-time, it can also be used to let you know when a new register might need to be opened up in a retail space, for example.
Consider the benefits of this data not only for the event that you are having right now but for future events. It will allow you to streamline and make improvements to any other experiential marketing campaigns or events that you might be running. It will also provide you with information that you can take forward to help with other aspects of your business. In today’s world, more data that can actually be used is always a good thing. Let FastSensor provide you with the help you need.
Don’t Miss Out on the Opportunity
Experiential marketing provides a wealth of benefits for your company. It becomes possible to provide your customers and prospective customers with a unique and memorable experience, and it provides you with valuable information that can help your company thrive. When you have help from FastSensor, you will be able to learn how to identify and engage with unique visitors, increase your conversion rate, and keep customers returning.
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